Apparel
Cultivating a signature apparel line for over a decade.
Client
Nikau Kai
Year
2011 – Present
Services
- Product Design
- Apparel Development
- Merchandising Strategy
- Brand Extension
Challenge
Design an apparel line for a discerning adult audience (late 20s to mid-50s) who value style and presentation—without trying too hard or skewing too youthful.
Solution
Developed a cohesive, graphic-driven collection balancing modern aesthetics with subtle retro influences. Each piece emphasizes quality, comfort, and an authentic connection to surf culture.
Result
Built a loyal customer base within the target demographic, contributing to brand recognition and sales growth, and positioning Nikau Kai as a premium surf-lifestyle apparel brand.
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