Brand Identity
Complete brand design and identity system development.
Client
Nikau Kai
Year
2011 – Present
Services
- Brand Strategy
- Visual Identity
- Brand Guidelines
- Marketing Collateral
Challenge
To establish a unique brand identity within a competitive surf market, conveying strength, unity, and a welcoming, family-oriented connection to the waterman lifestyle.
Solution
The brand name “Nikau Kai” was created, combining our sons’ names and their meanings—Palm Tree (New Zealand) and Ocean (Hawaiian). This name was then visually represented with a strong minimalist symbol of a wave and palm tree.
Result
Combining a compelling name and symbol created a strong brand presence and helped establish Nikau Kai as a trusted, recognizable brand within the South Bay surf market.
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